Paid ads that put you in front of people ready to buy.
SEO builds your visibility over time. PPC puts you in front of the right people today — someone searching Google for what you sell, or someone on Facebook who fits your ideal customer. We build and run paid campaigns for enquiries, not clicks, with the person managing them only a message away.
Trusted by businesses like yours
Most small businesses pay for clicks that were never going to convert.
“I spent thousands in the first month and had nothing to show for it. The agency just told me to wait longer.”
“I could see the clicks going up. The enquiries never followed, and nobody could explain why.”
“They kept sending reports full of impressions and click-through rates. Nobody once mentioned whether I was actually making money.”
“I handed it to a freelancer. Three months later I realised the campaigns had been running on default settings the whole time.”
Paid advertising built to generate enquiries, not just traffic.
We manage paid advertising across the two platforms that produce the most consistent results for small businesses. Each is run as a separate, purpose-built campaign — not a copy of the other with different placements.
Google Ads management
Search campaigns that put your business at the top of Google when someone types in exactly what you offer. Keyword research, ad copy, bidding, and conversion tracking handled properly — built for enquiries, not impressions.
Meta Ads management
Facebook and Instagram campaigns that reach the people most likely to become customers — based on who they are and how they behave, not just what they search. Cold audiences, retargeting, and lead generation, built for small business budgets.
Keyword and audience research
Keyword research for Google, audience research for Meta. We find the searches and the people that turn into enquiries — every campaign mapped to real intent before a single ad goes live.
Conversion tracking that works
Tracking set up so every enquiry, call, and form submission is measured correctly. Without it, you’re flying blind — so we get it right before we spend a penny of your budget.
Ad copy and landing page review
Headlines and descriptions written for the intent behind each click — not copied from your homepage. We review the page your ads point to and flag anything that would waste the spend.
Ongoing optimisation and reporting
Weekly checks on bids, negative keywords, audiences, and ad copy, with a short monthly report covering spend, conversions, and cost per lead. Campaigns don’t manage themselves.
Two platforms, each run properly.
Whether your customers search for what you sell or scroll past it on social, there’s a campaign built for it — both managed by the same team that builds them.
Google Ads management
Search campaigns that put your business at the top of Google when someone searches for exactly what you offer. Keyword research, ad copy, bidding, and conversion tracking, all built for enquiries.
Learn more →Meta Ads management
Facebook and Instagram campaigns that reach the right people based on who they are and how they behave. Cold audiences, retargeting, and lead generation managed for small business budgets.
Learn more →For businesses that need enquiries coming in while their SEO builds.
We work with owners who want immediate, measurable results from their ad spend — and who’ve been through at least one experience of paying an agency without understanding what they got for it. If you’re spending on ads and aren’t sure they’re working, that’s a problem we fix before we spend another penny of your budget.
- Financial advisory and wealth management firms
- Financial planning practices
- Car wash and car rental businesses
- E-commerce businesses
- Local trades and home service providers
- Professional consultancies and coaches
- Health and wellness practitioners
- Retail and hospitality businesses
How we set up and manage your PPC campaigns.
- Step 1
Account and audit review
If you’ve run ads before, we go through your account history first — what was spent, what it produced, what was set up wrong. If it’s your first campaign, we start from a clean foundation.
- Step 2
Research and strategy
Keyword research for Google, audience research for Meta. Budget allocation, bidding strategy, and campaign structure mapped out before a single ad goes live.
- Step 3
Campaign build
Ad copy, targeting, extensions, negative keywords, conversion tracking, and a landing page review — every element built with one goal: enquiries from people ready to act.
- Step 4
Launch and first-week review
Close monitoring in the first days after launch. Early data tells us what’s working and what needs adjusting before a significant budget is spent.
- Step 5
Ongoing optimisation
Weekly checks. Bid adjustments, negative keywords, audience refinements, and ad copy testing. Campaigns are live and spending your money — we treat them that way.
- Step 6
Monthly reporting
Spend, clicks, conversions, and cost per lead, reported plainly each month — a clear picture of what the budget produced and what’s next.
Why businesses trust us with their paid advertising.
You deal with the person running it
No account managers, no handoffs, no briefing someone who briefs someone else. You deal directly with the person who built your campaigns and makes the decisions on them.
We track what pays your bills
Enquiries, calls, and form submissions — not impressions or click-through rates that sound impressive but tell you nothing about whether you’re making money.
We tell you the truth about budget
If your budget isn’t large enough to be competitive in your market, we tell you upfront. We don’t take your money and hope for the best.
No contracts trapping you in
Rolling monthly agreements with no minimum term and no exit fees. We keep clients by producing results they can see in their inbox, not by locking them in.
Reports you’ll actually read
A short, plain-language monthly report covering spend, conversions, cost per lead, and what we’re testing next. No dense PDFs full of platform metrics.
Same-day replies, every time
You can reach us when something needs attention and you hear back the same day. Your campaigns are live and spending — we treat them that way.
Most agencies sell the same retainer. Here’s where we don’t.
| Many PPC agencies | RunWeb | |
|---|---|---|
| Who manages your account | A junior account manager | The person who built the campaigns |
| Response time | 2 to 5 business days | Same-day |
| What they optimise for | Clicks and impressions | Enquiries, calls, and leads |
| Keyword strategy | Often templated from similar clients | Built around your business, market, and budget |
| Reporting | Dense PDF full of platform metrics | One page, plain language, cost per lead |
| Budget transparency | Spend reported, performance buried | Spend and results reported together |
| Landing pages | Often your problem to sort out | Reviewed and flagged as part of setup |
| Campaign structure | One campaign, broad targeting | Split by intent, audience, and goal |
| Contract | 6 to 12 month lock-in | Rolling monthly, leave any time |
Featured in the press you know.
Our team's work has been featured across the press you know.
What our clients say.
“I’ve been working with RunWeb since 2019 for web design & SEO and it has been a pleasure. I have referred them to a dozen people and all of them have been very glad I made that recommendation.”
“RunWeb’s work is nothing but exceptional. Our site had a former web agency who was not responsive. RunWeb is extremely responsive and communicates their ideas and any issues that arise.”
“RunWeb can whip up a pretty impressive website in record time. They were very prompt in responding and kept us in the loop on what they needed and how long things would take.”
New campaign or failing campaign — we start from where you are.
Never run paid ads before?
We set everything up from scratch — strategy, build, conversion tracking, and launch. You start with a proper foundation rather than discovering six months in that nothing was configured correctly.
Tried paid ads and wasted the budget?
We audit the existing campaigns, show you exactly where the spend is going wrong, and rebuild them around what your business actually needs to produce.
Pricing tailored to your business.
Campaign build, conversion tracking, ongoing optimisation, and plain-language reporting — with a scope that fits your market, your goals, and your budget, and no minimum term. Tell us what you want to achieve and we’ll send a quote that fits.
Other services that work alongside PPC.
Search engine optimisation
PPC delivers leads while your organic rankings build. SEO delivers leads without a per-click cost once those rankings are established. Most businesses benefit from both at once.
Learn more →Custom website design
PPC only works as well as the page it sends traffic to. If your landing page isn’t built to convert, every click is wasted money. We build pages that close.
Learn more →Google Business Profile
Show up in Google Maps and local search before your paid campaigns even need to carry the load. We set up and manage your profile properly.
Learn more →Website maintenance
Paid traffic to a slow, broken, or outdated site is money thrown away. We keep your site fast, secure, and working so your ad spend isn’t undermined by technical problems.
Learn more →PPC services — your questions, answered.
How quickly will I see results from PPC?+
Google Ads can generate enquiries within days of going live if the campaigns are set up correctly. Meta Ads typically take two to three weeks to exit the learning phase and produce consistent results. Unlike SEO, PPC doesn’t need months of compounding before it works.
How much should I budget for PPC?+
The right budget depends on your market, your location, and the cost of clicks in your industry. We tell you what’s realistic for your goals before we start — and we don’t take on campaigns where the budget is too small to be competitive.
Do you manage Google Ads and Meta Ads together?+
Yes. We manage both platforms. You can start with one and add the other, or run both from the beginning, depending on your goals and budget.
What’s the difference between Google Ads and Meta Ads?+
Google Ads appear in Google search results, reaching people actively searching for what you offer. Meta Ads appear on Facebook and Instagram, reaching people based on who they are, their interests, and their behaviour. Both can produce leads — the right choice depends on how your customers make buying decisions.
What happens if the campaigns aren’t generating leads?+
We identify the problem and fix it. If it’s the ad copy, we change it. If it’s the targeting, we adjust it. If it’s the landing page, we flag it. We don’t keep spending your budget on campaigns that aren’t working and report on impressions instead.
Do I need a new website before running PPC?+
Not always. But the page your ads send traffic to needs to be clear, fast, and built to convert. If your current site has problems that would undermine your campaigns, we tell you that before you spend anything.
Will you write the ad copy?+
Yes. Ad headlines, descriptions, and any copy on dedicated landing pages — written for the specific intent of the person clicking the ad, not copied from your homepage.
Can you take over campaigns that are already running?+
Yes. We review the existing account, identify what’s working and what isn’t, and take over management from wherever things currently stand.
Is there a minimum contract?+
No. Rolling monthly agreements with no minimum term and no exit fees. We keep clients by producing results, not by locking them in.
Every day your competitors are running ads. Every click they get is one you don’t.
Tell us about your business and we’ll show you where paid advertising fits, what it would cost to run campaigns properly, and what a realistic cost per lead looks like for your market.