Get found when your customers ask AI, not just when they Google.
More people now ask ChatGPT, Gemini, and Google’s AI for a recommendation instead of scrolling a page of blue links. AI SEO gets your business understood, trusted, and named in those answers, so you’re the one it points them to.
Trusted by businesses like yours
When AI recommends a business like yours, does it name you?
“I asked ChatGPT to recommend a business like mine and it named three competitors. I wasn’t one of them.”
“People are using AI to shortlist who to call now. I’ve no idea if my business even shows up.”
“My Google rankings are fine, but fewer people seem to actually click through to my site.”
“Someone told me I need to show up in AI search. I don’t even know where I’d begin with that.”
The work that gets you into AI answers, in plain sight.
Tell us what your business does and who you want to reach. We handle the schema, the content, and the acronyms.
Answer-ready content
We structure your pages so AI can lift a clean, quotable answer straight from them. This is answer engine optimisation (AEO), and it’s how you get named in the response instead of buried below it.
Structured data and schema
Machine-readable markup that tells AI exactly what you do, who you serve, and where. Implemented directly on your site, so the models understand your business instead of guessing.
Generative engine optimisation (GEO)
Content and entity signals tuned so generative engines summarise and cite you. The same discipline the specialist agencies charge a premium for, built into the core service.
Authority signals AI trusts
Reviews, mentions, and consistent references across the web that large language models read as trust. AI recommends businesses it sees corroborated in the sources it was trained on.
AI crawler access
We make sure ChatGPT, Perplexity, Gemini, and Google’s AI can actually reach and read your site, with an llms.txt file and the technical fixes that let AI crawlers in.
Visibility tracking across AI
Every month we check whether ChatGPT, Gemini, Perplexity, and Google AI Overviews mention your business, and report exactly what they say, in plain English.
For any business people research before they buy.
If your customers ask around, read reviews, or compare options before they call, they’re increasingly asking AI to do that legwork. AI SEO makes sure your business is what it recommends.
- Local trades and home service providers
- Professional and financial services
- Health and wellness practitioners
- E-commerce and retail businesses
- Consultancies and B2B service firms
- Any business people research before they buy
How we get your business named by AI.
- Step 1
AI visibility audit
We ask the AI engines what they say about your business and your category today, and show you exactly where competitors are getting named instead of you.
- Step 2
Fix the foundations
Schema, structured data, clean entity information, and crawler access, so AI can actually read and understand what your business is and who it’s for.
- Step 3
Build answer-ready content
Pages and FAQs written to be quoted directly in AI answers and featured snippets, structured around the real questions your customers ask.
- Step 4
Earn the trust signals
Reviews, citations, and mentions across the sources AI models lean on, so the answer engines see your business corroborated, not just claimed.
- Step 5
Track and report
A plain-English monthly check on whether you’re being cited across ChatGPT, Gemini, Perplexity, and AI Overviews, and what we’re doing to widen that lead.
Most agencies still optimise for the old search. Here’s where we don’t.
| Most SEO agencies | RunWeb | |
|---|---|---|
| What they optimise for | Ten blue links on Google | Google plus ChatGPT, Gemini, Perplexity, AI Overviews |
| AI search | An upsell, if mentioned at all | Built into the core service |
| Structured data and schema | Rarely touched | Implemented in-house, directly on your site |
| Content style | Written to pad word count | Written to be quoted by AI |
| AI crawler access | Never checked | llms.txt and crawlability handled |
| Reporting | Rankings and traffic | Whether AI actually names you, in plain English |
| The jargon | GEO, AEO, LLMO thrown at you | We handle the acronyms, you get results |
| Contract | 12-month lock-in | Rolling monthly, leave any time |
What our clients say.
“I've worked with this team for years on web design and SEO and it has been a pleasure. I've referred them to a dozen people and every one has been glad I made the recommendation.”
“Their work is nothing but exceptional. Our previous web agency was not responsive. This team is extremely responsive and communicates every idea and issue clearly. Highly recommend.”
“They can whip up a genuinely impressive website in record time. Prompt responses, and they kept us in the loop on what they needed and how long things would take. Great experience all around.”
Featured in the press you know.
Our team's work has been featured across the press you know.
Pricing tailored to your business.
Schema, answer-ready content, authority building, and monthly AI visibility reporting, with deliverables that scale to your goals and no minimum term. Tell us where you want to get to and we’ll send a quote that fits.
Not sure SEO is worth it? Put a number on it.
Our free SEO ROI calculator estimates the traffic, customers, and revenue your budget could earn, plus the month it pays for itself. No sign-up.
AI SEO: your questions, answered.
What is AI SEO?+
AI SEO is optimising your business so AI tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity understand it and recommend it when people ask. You’ll also hear it called generative engine optimisation (GEO) or answer engine optimisation (AEO). They’re different names for the same goal: being the business AI names in its answer.
How is AI SEO different from regular SEO?+
Traditional SEO gets you ranked in Google’s list of links. AI SEO gets you cited inside the answer an AI writes, where there is no list, usually just a handful of businesses named. The foundations overlap, but AI decides who to mention based on how clearly it understands and trusts your business, not just where you rank.
Which AI platforms do you optimise for?+
ChatGPT, Google AI Overviews, Gemini, Perplexity, and Bing Copilot. These are where a fast-growing share of buying research now starts, and the same underlying work improves your visibility across all of them.
Do I still need normal Google SEO?+
Yes, and the two reinforce each other. AI engines draw heavily on the same signals that rank you on Google, so strong traditional SEO makes your AI visibility stronger too. We handle both together rather than treating AI as a bolt-on.
How do you know if it’s actually working?+
We query the AI engines directly and track whether they mention your business, what they say, and how you compare to competitors, then report it every month. It’s the same question you’d ask yourself: when someone asks AI for a recommendation, does your name come up?
How long does AI SEO take?+
Some fixes, like schema, crawler access, and answer-ready pages, can influence AI answers within weeks. Building the authority and citations that make AI consistently recommend you takes a few months. We set honest expectations for your specific market from the first call.
What are GEO, AEO, and LLMO?+
They’re industry acronyms for the same idea: getting found in AI-generated answers. GEO is generative engine optimisation, AEO is answer engine optimisation, LLMO is large language model optimisation. You don’t need to learn them. We handle the acronyms, you get the results.
Can I cancel at any time?+
Yes. Rolling monthly agreements with no minimum term and no exit fees. We keep clients by getting them named in AI answers they can see for themselves, not by locking them in.
When your customers ask AI who to call, make sure the answer is you.
Tell us about your business and we’ll show you what ChatGPT, Gemini, and Google’s AI say about your category today, who they’re naming, and what it would take to make that you.